Accelerated Mobile Pages ( AMP ) for WordPress v1.3

Accelerated Mobile Pages ( AMP ) v1.3 WordPress

Accelerated Mobile Pages ( AMP ) for WordPress

AMP allows content publishers to streamline content templates with an open-source framework named AMP HTML.

It is meant to simplify cumbersome HTML, CSS and JavaScript elements, resulting in a stripped down page that only includes the most vital content (text, images, videos, and of course, site ads).

Websites that opt into this framework benefit from speed improvements since the content templates share common elements and components, leading to a 15 to 85% performance improvement, according to Google.

From the search engine results page, users can click through to a list of AMP-compliant partner sites. Doing so will load that content almost instantaneously, as Google will also pre-render content above the fold for AMP listings.

Once a user clicks through, there is a persistent blue bar at the top with a call to action to return to the Google SERP.
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